The Social Media and Website Content Accessibility Class!
IABC Queensland is pleased to present The Social Media and Website Content Accessibility Class, presented by Kelly Thibodeau from Squarely Accessible.
Kelly has generously offered $50 CAD off the price of the course for IABC Members!
Date / Time: 9am-11.30am (Brisbane time) each day on 13 and 14 March (participants will attend both days)
Location: Virtual
Bookings: https://squarelyaccessible.com/training/social-media-and-website-content-accessibility/
Discount: To get your IABC Member discount code, email iabcqld@gmail.com with your IABC Member number and the location of your chapter.
About the course
The reality is your organisation can face legal consequences if your online content isn't accessible. The truth is, it's the right thing to do whether there are legal consequences or not.
The class creates a safe space to try new things, room to practice and a supported experience as you build your knowledge, skills and confidence. It's designed to teach you how to create online content that reaches your whole audience -- and that includes people with disabilities.
After taking this class, marketing and communications professionals will learn:
The principles of digital accessibility – what it is and what it means
What accessibility levels, standards and guidelines are and the requirements for meeting them
The accessibility features of web and social media platforms and how to use them
How to write accessible social media and website content, including implications for videos, graphics and visuals
How to assess the accessibility of your current online content
The moral, legal and financial risks associated with creating inaccessible social media and website content
Who the course is for
The core audience for this course is marketing and communications professionals, or anyone who is responsible for writing content, or working collaboratively with web designers and developers.
How the course is designed
The highly-interactive is built to follow the Web Content Accessibility Guidelines (WCAG) 2.1 level AA with simplified, plain language to explain the concepts. The curriculum has been developed in consultation with experts in digital accessibility and adult learning.
The course focuses on building core competencies in social media and web accessibility paired with a group activity designed to put the new skills to work by evaluating some top brands on the web.
Classes are delivered as two half-day sessions over 2.5 hours delivered online.
Class size is capped at 25 participants per session.
Course materials include:
The Social Media and Website Content Accessible Writing Guide
The Social Media and Website Content Accessibility Checklist
How-to videos for adding alternative text on specific social media platforms including: Instagram, LinkedIn, Facebook, X and Threads
Participants are invited to bring samples of their own writing and rewrite them to apply the concepts covered during the sessions.
What participants have said
“Loved how included and valued I felt as a learner. Loved the interaction among all.”
“Thank you for sharing this information. It's one thing to understand our legal and moral obligations, it's another to have practical tools and a checklist to make sure content is actually accessible.”
“It was very informative and I felt like all the questions were being answered and the interactive components were excellent and helped with learning.”
“It was really nice to learn about so many things I had little to no awareness of. I now understand how important accessibility is on the web and in life. I realize how many things I took for granted in my ability to access and use the web. I am excited to go edit my website and social media!”
“This was really informative and helpful. Very practical, but also covered the "why" very well. I really learned a lot that I can apply right away. I liked having this in a live format.”
About your facilitator
Kelly is a consultant, trainer and speaker who’s been making online marketing make sense for organizations, nonprofits and industry groups for over 25 years. She’s the founder of Squarely Accessible.
Kelly believes that content can’t be conversational until it’s inclusive. As the daughter of a mom with physical and cognitive disabilities, she’s witnessed first hand the impact of an inaccessible world and wants to affect change to build a more inclusive society.
Squarely Accessible is a recipient of the 2022 and 2023 Manitoba Accessibility Fund Grant. Her experience in digital accessibility started in 2007 as a member of an internal Accessibility for Ontarians with Disabilities Act (AODA) working group committee for a leading international financial services organization, and then as a key member of an Accessibility for Manitobans Act (AMA) working group.
Kelly’s been on LinkedIn since 2006, and has had too many browser tabs open ever since.