Get ready to pop on a headset and literally see the world of communications through a new lens as we explore how virtual reality can become a part of your communications strategies!

We're in the age of fast, constant technology and digital change, and for the communications professional, that means keeping up with and embracing new tools to help us reach people in new, impactful ways.

Enter virtual reality: an opportunity to immerse your audiences in a computer-generated environment that not only informs, but excites. It's an opportunity to really help your audiences 'feel' the essence of your message.

And it's not futuristic - it's here, right now, and available to us as a comms tool. So let's get amongst it!

What you’ll learn

• The parallels between VR now and the internet in 1993.

• How VR closes the gap between ideas, learning, muscle memory and reality.

• What the 'VR giggles' are.

• The basics of why VR and AR makes sense for most learning applications (even the boring ones).

• The specific benefits for comms that only VR can offer

… and much more!

Also included...

• Drinks and snacks

• Great company!

About your speaker

Self-professed 'virtual reality evangelist' Ben Breitenstein will be sharing his incredible knowledge on everything VR.

Having grown up with an unhealthy obsession for both Lego and MacGyver, Ben was destined for a career rooted in both problem solving and making things.

Over the last decade, Ben has been swept up in the third wave of virtual reality and is currently exploring innovative ways to exploit the technology and telling anyone who will listen.

Drawing on his experience designing real-world products for people, his approach mixes learnings from the psychology of user-centred design and behavioural economics.

Ben is a diligent devotee to the evolving practice of building compelling virtual reality experiences that make looking at a 2D screen feel like reading latin off a stone tablet.

Thank you to our sponsors - Elevate PR!

Elevate is an independent multi-award-winning communication agency, with a 16-year track record of growing and protecting leading Australian brands in the private, public and not-for-profit sectors. Our purpose is simple — to make a positive impact through marketing communication excellence. Our team of 20 PR and Comms professionals specialise in PR, corporate comms, issues management, digital and social media marketing, and event management.

Visit www.elevatecom.com.au