Building a strong culture in a newly merged agency
A cost-effective internal comms success story
Culture-building is a growing focus for many organisations, with a positive corporate culture boosting both productivity and staff wellbeing. More and more, internal communication is driving the culture agenda. While many culture-building approaches emphasise top-down, executive-led initiatives, bottom-up (and sideways) culture-building strategies are equally important.
We invite you to join Sam Morrison and Corrie Macdonald as they share their experiences and insights from their journey in cultivating a positive culture within their newly-merged agency. This merger brought together diverse departments, integrating 500 staff members scattered across the state, each with unique backgrounds and roles, and navigating the challenges of a hybrid workforce in a post-COVID world.
Discover how Sam and Corrie’s small internal communications team effectively collaborated with both executives and staff to create an engaging and cohesive organisational culture.
Key strategies to be discussed include:
Developing a staff behaviours charter
Establishing and maintaining a staff consultative body
Creating and evolving a popular intranet focused on storytelling.
This session promises practical tactics and fresh perspectives that can be applied to any organisation striving to build a thriving culture. Don't miss this opportunity to gain valuable insights and actionable strategies!
About your presenters
Sam Morrison
Manager, Media and Communication
Queensland Department of Regional Development, Manufacturing and Water
Sam has more than 15 years’ experience in government communication, strategy, project management and process development in Queensland and the United Kingdom. Within government, he has held roles in strategic communication, community engagement and social media. In addition, he has led teams across the full spectrum of communication, engagement, public relations and marketing. Sam is passionate about integrated, client-focused approaches that use communication to deliver practical business objectives. As the Manager of Media and Communication at the Queensland Department of Regional Development, Manufacturing and Water, he has led the establishment and growth of a high-performing, full-service media and communication team with strong relationships across the department and wider Queensland Government. Prior to taking this role, Sam held roles in the Queensland departments for transport, state development, planning, Aboriginal and Torres Strait Islander relations and natural resource management, and with Public Health England.
Corrie Macdonald
Principal Communication Officer (Internal and Corporate Comms)
Queensland Department of Regional Development, Manufacturing and Water
Corrie is Principal Communication Officer (Internal/Corporate Comms) with the Queensland Department of Regional Development, Manufacturing and Water. She has more than three decades’ experience in internal and external communication roles for government, NGOs and the private sector. She is also a qualified trainer, with extensive experience teaching writing and communication skills in corporate environments and post-graduate university courses. Corrie believes that good internal communication is often the unsung hero of successful organisations, and loves collaborating with staff at all levels to find the best ways to help people work well and feel happy and engaged. She also knows that internal comms professionals often need to do a lot with a little, and is always searching for ways to be more effective within available budgets and resources. And to have fun at work, of course!
Tickets
Free for IABC Members and Public Speakers’ Association Members
$20 for general admission